Don't Judge A Book By It's Cover. Or A Product By It's Label.

Don't judge a book by it's cover. Or a product by it's branding. A quick reminder.

When wandering through the grocery store, trying to make a health conscious and financially responsible decision we are faced with brand name and store name options, attractive packaging and inspiring labels. If you came across a product labeled as 100% *Natural* whole wheat bread, you would think no brainer, right? Yep, me too.

Earlier today I read an article reminiscent about the time my father brought me into his starch lab and told me to never drink the orange soda.

Azodicarbonamide (also known as ADA) is the recently made infamous material that is used in the making of spongy yoga mats and the robust yet light Subway sandwich bread. It is also a chemical used in a brand of bread that my Mom used when making sandwiches for our family for years.

Today, the Environmental Working Group, who's mission statement is to, "conduct original, game-changing research that inspires people, businesses and governments to take action to protect human health and the environment," released a list of 500 commercially sold products that contain ADA.

Reading this list, and the misleading names and branding used to mislead consumers is pretty infuriating. Sure, it's our job as the educated consumer to know what we are buying, but to make a product containing a chemical that is known to cause respiratory illnesses to people who work in development of the product look appealing and healthy just seems down right deceptive. What do you think? The bottom line is that it is important to read the labels, and understand what each ingredient is.

All we can strive for each day is to do the best we can in all things. Including what we feed ourselves and our loved ones.